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for publishers

Header Bidding & RTB Hybrid

An upgraded approach to programmatic inventory trading

Sell your desktop, mobile and video inventory
at the highest price

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Hybrid auction (header bidding vs RTB benefits)
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Multiple demand sources
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Single tag start

Introducing ‘Header Bidding & RTB’ Hybrid

By deploying a stream of code into your website or platform, you can access new markets and demand sources

  1. First, the code launches an Open RTB second-price auction on our servers
  2. Second, it runs a Header Bidding first-price auction.
  3. After that, it organizes an additional auction between an Open RTB winner and a Header Bidding winner to provide the best price offer, which significantly boosts publisher monetization!
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Holistic programmatic vs RTB

RTB and programmatic are frequently confused. RTB is one of programmatic buying methods, and although the terms are frequently used interchangeably, they don’t mean the same.

  • Real-time bidding (RTB) represents open real-time auctions between advertisers on a per-impression basis.
  • Programmatic encompasses all of the trading methods between SSPs and DSPs, including guaranteed deals and private marketplaces.

There is no need for comparing programmatic vs. real-time bidding. We’ve mixed the best programmatic techniques to optimize the value of each impression.

Check out these two examples of how RTB and Header Bidding help you win.

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One deal. Multiple Header Bidding tags

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Skip negations and waiting lists

Admixer SSP is already integrated with most of the market players
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No need to replace tags to add a new bidder

New Header Bidding tags are added automatically, so you don’t need to do anything on your side
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We take care of the 'red tape' with providers

Signing contracts, statistics reconciliations, and billing
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Manual fine-tuning to increase eCPM

We select relevant DSPs and Header Bidders manually, based on your geography and inventory
Let us show you how it works!
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