2022 will mark the end of 3rd-party cookies. Browsers will ditch the identifier that for decades has been a cornerstone of digital advertising. In the new guide, we’ve presented the alternatives that brands could use to target users in the cookieless future.
- The current state of 1st- and 3rd-party cookies. Browser support and opt-out mechanisms
- Pros and cons of cookie alternatives: universal IDs, cohort solutions, contextual targeting, identity graphs, etc.
- Available tech solutions for privacy-compliant user tracking
- The future of Web, In-App, CTV, DOOH, and Audio advertising