[e-book] PDF, 40 pages, 12.9 MB

What User Identity Solutions Will Replace 3rd-Party Cookies

Targeting in the Age of Privacy
Targeting in the age of privacy - Admixer eBook
  • The current state of 1st- and 3rd-party cookies. Browser support and opt-out mechanisms
  • Pros and cons of cookie alternatives: universal IDs, cohort solutions, contextual targeting, identity graphs, etc.
  • Available tech solutions for privacy-compliant user tracking
  • The future of Web, In-App, CTV, DOOH, and Audio advertising
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