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FOR PUBLISHER

Monetization Center

Get fill rate and eCPM increase through
transparent tech layer and multiple demand sources

1
Header Bidding

Get additional monetizers— 100+DSPs, with whom Admixer already has deals signed. Add new demand sources from the list of signed partners and instantly test the CPM increase.

2
oRTB

Offer your inventory on Admixer.SSP via oRTB. Submit your inventory for bidding to global brands and networks through direct deals, PMPs, and multiple DSPs on RTB auctions.

3
SDK

Admixer SDK has diverse demand for in-app audiences, can shows ads from other networks through mediation, and can supplement your existing main SDK.

Advanced ad platform

Manage the priorities of ad delivery from different monetization sources.

Admixer Publisher is a full-scale ad server for inventory management across desktop and mobile platforms.

Example of monetization priorities

1. Fixed event
Guaranteed deals
  • Launch campaigns of direct advertisers with a fixed price and a set number of impressions.

 

2. Standard
“Golden” DoubleClick
  • Set a DoubleClick Ad Exchange tag with a high floor price and a passback to lower priorities.

 

3. Price
4. Bulk
“Bronze” DoubleClick Ad Exchange
  • Set a DoubleClick Ad Exchange tag with a low floor price and a passback to Fallback priority.

 

5. Fallback
Self-promo
  • Use remnant inventory for your own promo or charity ads.

 

Smart programmatic sales

Private exchanges or private marketplaces, programmatic direct, and open auctions can be accessed through Admixer AdEx and multiple Header Bidders.

Example of monetization priorities

1. Fixed event
Guaranteed deals
  • Launch campaigns of direct advertisers with a fixed price and a set number of impressions.

 

2. Standard
“Golden” DoubleClick
  • Set a DoubleClick Ad Exchange tag with a high floor price and a passback to lower priorities.

 

Programmatic Direct
  • Promote your inventory to external buyers via Private Marketplaces and Preferred Deals.

 

3. Price
  Admixer AdEx Programmatic Hybrid

 

  • Get the best price and fill rate for most of your inventory through Admixer AdEx RTB and Header Bidding auctions.
4. Bulk
“Bronze” DoubleClick Ad Exchange
  • Set a DoubleClick Ad Exchange tag with a low floor price and a passback to Fallback priority.

 

5. Fallback
Self-promo
  • Use remnant inventory for your own promo or charity ads.

 

Manual fine-tuning and development

1
We review your inventory to
raise its value.
2
We do all the business for
you and train your team.
3
We develop a comprehensive roadmap to boost your sales.
We do both hand-made and automated Auction and PMP
price optimization. We test individual combinations of several segments by using tags with different CPMs to achieve the best results.
 
 
1. Fixed event  
2. Standard  
3. Price  
4. Bulk  
5. Fallback  
At least 20%
revenue growth
through the optimization
of fill rate & eCPM
Learn how to raise your revenue!

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