1
Advanced ad platform
Distribute your inventory among direct advertisers and monetization sources through Admixer ad server. Expand your monetization with all the existing ad formats.
for publishers
Monetization Center
We guarantee you 20-80% revenue growth
through optimization of your fill rate and eCPM
2
Smart Programmatic
Offer your inventory to global brands and networks through direct deals, PMPs and multiple DSPs at RTB auctions. Get an access to Admixer AdEx.
3
Manual fine-tuning
Our dedicated team of experienced developers and analysts create a roadmap for raising the value of your inventory. We do all the business for you.
Advanced ad platform
Manage the priorities of ad delivery from different monetization sources.
Admixer Publisher is a full-scale ad server for inventory management across desktop and mobile platforms.
Example of monetization priorities
1. Fixed event
Guaranteed deals
- Launch campaigns of direct advertisers with a fixed price and a set number of impressions.
2. Standard
“Golden” DoubleClick
- Set a DoubleClick Ad Exchange tag with a high floor price and a passback to lower priorities.
3. Price
4. Bulk
“Bronze” DoubleClick Ad Exchange
- Set a DoubleClick Ad Exchange tag with a low floor price and a passback to Fallback priority.
5. Fallback
Self-promo
- Use remnant inventory for your own promo or charity ads.
Smart programmatic sales
Private exchanges or private marketplaces, programmatic direct, and open auctions can be accessed through Admixer AdEx and multiple Header Bidders.
Example of monetization priorities
1. Fixed event
Guaranteed deals
- Launch campaigns of direct advertisers with a fixed price and a set number of impressions.
2. Standard
“Golden” DoubleClick
- Set a DoubleClick Ad Exchange tag with a high floor price and a passback to lower priorities.
Programmatic Direct
- Promote your inventory to external buyers via Private Marketplaces and Preferred Deals.
3. Price
Admixer AdEx Programmatic Hybrid
- Get the best price and fill rate for most of your inventory through Admixer AdEx RTB and Header Bidding auctions.
4. Bulk
“Bronze” DoubleClick Ad Exchange
- Set a DoubleClick Ad Exchange tag with a low floor price and a passback to Fallback priority.
5. Fallback
Self-promo
- Use remnant inventory for your own promo or charity ads.
Manual fine-tuning and development
1
We review your inventory to
raise its value.
raise its value.
2
We do all the business for
you and train your team.
you and train your team.
3
We develop a comprehensive roadmap to raise your sales.
We do both hand-made and automated Auction and PMP
price optimization. We test individual combination of several segments by using tags with different CPMs to get the best results.
price optimization. We test individual combination of several segments by using tags with different CPMs to get the best results.
1. Fixed event
2. Standard
3. Price
4. Bulk
5. Fallback
At least 20%
revenue growth
through the optimization
of fill rate & eCPM
revenue growth
through the optimization
of fill rate & eCPM
Learn how to raise your revenue!