What Does Google’s Announcement on User IDs Mean for the Ad Industry?
On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops...
Pricing plans | |||||
---|---|---|---|---|---|
Monthly price, USD | free 0 | pro5 95 | pro25 395 | pro75 975 | enterprise by request |
+ Support | free e-mail, answer during 24 hours | pro5 e-mail + chat, 2 hours | pro25 real-time BH | pro75 dedicated manager | enterprise dedicated manager |
+ Sites | free 1 | pro5 up to 10 | pro25 unlimited | pro75 unlimited | enterprise unlimited |
+ Audiences and Retarget groups | free – | pro5 | pro25 | pro75 | enterprise |
+ Format support | free | pro5 | pro25 | pro75 | enterprise |
+ Library and Rich-media creatives builder | free demo | pro5 standard | pro25 full | pro75 full | enterprise full |
+ Analysis and views forecasting | free – | pro5 | pro25 | pro75 | enterprise |
+ Post-click analysis | free – | pro5 | pro25 | pro75 | enterprise |
+ A monthly number of commercial views | free 1 mln. | pro5 5 mln. | pro25 25 mln. | pro75 75 mln. | enterprise contact sales |
+ A basic price for commercial views within a pricing plan, $ / CPM | free 0 | pro5 0.019 | pro25 0.0158 | pro75 0.013 | enterprise contact sales |
Overage fee, $ / CPM | |||||
up to 5 mln.Views | free – | pro5 0.022 | pro25 0.017 | pro75 0.016 | enterprise negotiable |
5 mln. + | free – | pro5 0.019 | pro25 0.016 | pro75 0.015 | enterprise negotiable |
10 mln. + | free – | pro5 0.017 | pro25 0.015 | pro75 0.014 | enterprise negotiable |
25 mln. + | free – | pro5 0.015 | pro25 0.014 | pro75 0.0125 | enterprise negotiable |
50 mln.+ | free – | pro5 0.014 | pro25 0.0125 | pro75 0.0105 | enterprise negotiable |
100 mln.+ | free – | pro5 0.0125 | pro25 0.0105 | pro75 0.0095 | enterprise negotiable |
250 mln.+ | free – | pro5 0.0105 | pro25 0.0095 | pro75 0.0085 | enterprise negotiable |
500 mln.+ | free – | pro5 0.0095 | pro25 0.0085 | pro75 0.008 | enterprise negotiable |
750 mln.+ | free – | pro5 0.0085 | pro25 0.008 | pro75 0.0075 | enterprise negotiable |
up to 1 bln.Views | free – | pro5 negotiable | pro25 negotiable | pro75 negotiable | enterprise negotiable |
Pricing plan overage fee |
On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops...