FOR AGENCIES

Agency Tech Stack (ATS)

Build your own agency trading ecosystem — with unified buying, data activation, supply control, creative automation, and client-ready reporting in one modular platform.

A flexible modular structure that helps ad agencies streamline media buying

A flexible modular structure that helps ad agencies streamline media buying

See how it works by clicking on the Agency Tech Stack modules

BRAND CRM

Activate your clients’ first-party data across multiple channels

Audience API

Securely automate data transfers to your agency DMP

Agency DMP

Enrich your ad campaigns with audience data to optimize performance

Direct publishers

Shorten the supply path by placing ads directly on sites and apps

Data Storage

Collect, unify, and store data from multiple sources in a secure in-house environment

Reporting API

Exchange campaign and audience data with your in-house tools

DSP

Run advertising campaigns across mobile, desktop, CTV, and DOOH

Marketplace

Create curated supply packages and simplify media buying through a unified marketplace

Admixer SSP

Access 100+ premium local and global supply sources

Reporting Tool

Power your agency’s reporting tools with detailed campaign performance data

Creative Studio

Create engaging, interactive ads for any channel and format in minutes

Ad Exchanges

Connect to leading global ad exchanges, including Google AdX, BidSwitch, Pubmatic, and more

Move the boxes to learn more about the modules

BRAND CRM

Activate 1P audiences collected by brands in their CRM or CDP for more precise targeting of advertising campaigns and optimization of media buying.

Audience API

Use the Audience API or bulk upload for automated updating of the user segment database in DMP. Activate the 1st-party audiences in ad campaigns across all advertising channels.

DMP Module

Turn audience data into a strategic asset that helps your agency improve targeting and increase campaign efficiency

  • Collect data from multiple first-party and third-party sources
  • Unify audience data in one centralized environment
  • Analyze audience behavior to identify valuable user segments
  • Create custom audience segments for precise targeting
  • Activate data across ad campaigns to improve performance
  • Optimize media spend with data-driven audience insights

Direct Publishers

Strengthen existing publisher relationships with tools for direct supply management, deal activation, and inventory curation.

  • Manage multiple publisher connections
  • Organize sources into a direct supply network
  • Curate premium inventory packages
  • Activate direct deals and PMP auctions
  • Apply data, signals, and targeting
  • Increase the value of direct supply

In-house data management tool

Collect, store, and manage data from multiple sources in one secure in-house environment, enabling your agency to maintain data ownership, improve audience segmentation, and power more effective campaigns.

Reporting API

Use API-based campaign data to build custom reports in your own reporting environment.

DSP Module

Centralize programmatic buying across clients, campaigns, formats, and supply sources. Use the DSP module to plan, launch, optimize, and report campaigns while keeping buying logic inside your own agency ecosystem.

  • Multi-client campaign management
  • Cross-channel and cross-format media buying
  • Audience and contextual targeting
  • Bid and budget optimization
  • Direct and programmatic supply access
  • Unified campaign reporting

Marketplace Module

Build your own curated supply marketplace. Create direct publisher deals, package inventory by quality, format, category, device, or audience, and define pricing, priority, and auction rules.

  • Direct publisher deal management
  • Curated inventory packaging
  • Supply quality control
  • Custom pricing rules
  • Auction and priority settings
  • Audience-based supply bundles

SSP Module

Expand your agency’s media buying opportunities with ready-to-use connections to premium SSPs, ad networks, and popular supply sources

  • Access supply connections out of the box Get instant access to 100+ premium SSPs, ad networks, and global ad exchanges, including Pubmatic, Google AdX, BidSwitch, Rakuten.
  • Choose the traffic you need Select supply sources based on required geos, channels, formats, and inventory types.
  • Activate external direct deals Run direct deals and PMP campaigns with selected external supply partners.
  • Create curated inventory packages Combine external inventory sources into valuable media packages tailored to specific campaign goals.
  • Optimize your supply path Build strategic supply partnerships, reduce unnecessary intermediaries, and improve media buying efficiency.
  • Use external curated packages Forward inventory packages created by external partners to the agency DSP.

Agency Reporting Tools

Give clients transparent performance visibility. Consolidate campaign, audience, inventory, and creative data into in-house reporting and BI tools that support optimization and client access.

 

Creative Studio (CMP)

1. Create highly engaging ad formats with 100+ templates

  • Web
  • In-App
  • Native
  • Rich-Media

2. Build dynamic creatives

  • show the right message at the right time
  • automatically generate and manage large libraries of creatives
  • combine creatives and data to tell each customer a powerful story
  • optimize to get the highest performing creatives

3. Create custom ad formats and templates

  • Set the ad size and format you need
  • Upload your creative and get a tag to use in the ad campaign

Top Ad Exchanges

Access premium inventory from leading global ad exchanges and supply sources across channels, formats, and geographies

  • Access global and local supply 
  • Multi-Channel Inventory
  • All Major Ad Formats
  • Curated Inventory Packages
  • Direct Deals via Exchanges
  • Unified campaign planning and reporting

Why choose Agency Tech Stack by Admixer

Here's how you can improve your agency business through own programmatic ecosystem

Centralized Buying

Manage media buying of all agencies in group and advertisers in one place

New Revenue Sources

Use data, creatives, and advertising technologies to maximize your revenue

Direct Deals

Set up deals and get direct access to premium Publishers

Agile

Admixer technology is built as an agile modular ecosystem with a list of microservices that can be shaped in different ways to address your business needs

Connectable ecosystem

An open ecosystem that can be freely integrated with in-house and external platforms through API connections to fit into the existing infrastructure

Inventory and Data Supply Control

Group and shape data and inventory in custom packages to address the market requirements and your customer’s needs

Ready-to-Use Solution

The technology comes with premium worldwide inventory and data from top providers

Full-Stack

Get all the necessary ad technology and services within one ecosystem

Trusted Partner of Industry Leaders

ATS provides insightful and helpful tools for audience planning and campaign management, such as the DMP and Marketplace modules that allow us to make inventory buying decisions based on data rather than intuition or prior experience. Also, thanks to the extensive template library, the CMP module dramatically speeds up the preparation of ad creatives.

Agency Tech Stack makes media buying a lot easier. We get a user-friendly interface while our clients – self-service trading desks that streamline all media buying processes. The platform features allow us to transact deals more efficiently. Additionally, we’d like to thank the Customer Success Team that is always here to help. Great job, guys.

Admixer has been our reliable partner for years. Their self-service Admixer.ATS is one of the best products on the market. The team has been consistent in building up-to-date tech solutions to meet both clients’ needs and market trends. Keep up the good work!

Ready to build an Agency Tech Stack tailored to your goals?

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