For PublishersHeader Bidding
Tech Stack to Connect
Global Monetizers
Key Features
Connection to several monetizers
Quick installation and configuration
Detailed statistics on bids and competition
Compatible with monetization via Google Ad Manager
No contract signing, instantly test CPM increase
How It Works
Challenge
Website revenues are falling due to technology flaws
Waterfall
Demand Partners
P1 $2.50
P2 $3.10
The system chooses thefirst valid bid
P3 $1.50
All other bids are ignoredP4 $3.75
P5 $4.10
P2 $3.10
Served Impression:Demand Partner 2
- Increasing complexity of the ecosystem prevents effective interaction with multiple partners using html-codes
- Ad networks that guarantee fill rate may not always offer a good price for impression
- You have to wait a long time to upload the creative, and manually set the priority of buyers
Solution
Automated auction technology helps receive the highest revenue
HB Wrapper
Wrapper chooses among all bids
Bidders
B1 $3.30
B3 $4.10
B2 $2.50
B4 $3.70
The best bid becomes a GAM bid
Final Google Ad Manager Auction
B3 $4.10
G2 $3.40
G1 $2.25
G3 $3.60
B3 $4.10
Served Impression: Bidder 3
- Allows you to connect and manage multiple advertisers and receive multiple bids simultaneously
- Increases competition for an ad space, average CPM and website revenue
- Reduces the time spent on rendering creatives by excluding unnecessary links from the chain
Maximize Your Ad Revenue
With Multiple Demand Sources
HB Wrapper
Admixer Adapter
Admixer.DSP
Direct demand from the biggest ad agencies
100+ DSP
Direct integration with market-leading DSPs
HTML Tag
Ability to connect external systems with a code
Our Demand Partners (40+ Companies)
Google Ad Manager
Integration with Google Ad Manager allows connecting to Google Ad Exchange and AdSense demand and setting up line items in a few clicks
External Adapter
Ability to connect any Prebid-compatible partners (adapter is connected by signing a contract between the pub and the company)
Quick Installation
Get access to the HB account
Set up the ad spaces
Add bidders
Generate and insert the code string on the website
Get monthly payouts
Detailed Stats
Demand Sources
Buyer ID, Buyer Name
Bid ID, Bid Name
Revenue
Buyer ID, Buyer Name
Bid ID, Bid Name
Efficiency
Bid Requests
Bid Responses
Average Impressions, CPM
Win Bids
Empty Bids
Auction Lost Bids
Part of Prebid User ID Module
Admixer provides a sub-adapter for Prebid User ID Module, helping publishers and advertisers to amplify audience segmentation, targeting and measurement during header bidding.
Benefits
- Increases the value of pubs’ audiences for advertisers
- Allows publishers to pass Admixer ID with each request
- Enforces GDPR and consent rules
- Enables matching audiences with Admixer ID and other ID solutions (Unified ID 2.0, LiveRamp’s IdentityLink, etc.)
- Enables publishers to integrate with any number of ID solutions
Compatibility with Admixer ID
Admixer ID is a privacy-forward identity solution that lets you track users across different channels and devices without 3rd-party cookies.
Publishers
A1
Admixer ID-1 1st-party client's ID-1
A2
Admixer ID-2 1st-party client's ID-2
A3
Admixer ID-3 1st-party client's ID-3
Admixer ID
Advertisers
P1
Pub ID-1 Admixer ID-1
P2
Pub ID-2 Admixer ID-2
P3
Pub ID-3 Admixer ID-3
CRM, CDP,
etc
etc
Features
- Out of the box connection with Admixer Header Bidding
- Cross-device and multichannel tracking
- Integration with other ID solutions
- Fraud prevention
- Support of online and offline data
Benefits
Keeps publishers’ ad revenue after the cancellation of 3rd-party cookies
Increases demand for publishers’ traffic
Enables safe and effective management of user data
Grants access to the unified system for audience segmentation, targeting, and measurement
Website owners who have implemented Admixer HB have significantly increased their eCPM. The amount of additional revenue depends on the previously configured technical infrastructure; however, the increase is at least 15%.
Elena Podshuveit Chief Products Officer
Header Bidding Connection
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