Reach niche audiences on premium inventory at cost.
- Programmatic deals and private marketplaces currently are the most effective ways of aggregating and safely transferring first-party data from publishers.
- Phase-out of advertising IDs made impressions with data more scarce on the open exchanges.
- Quality inventory is almost exclusively traded through restricted deals and auctions.
In the guidebook, we share our hands-on experience of cost-effectively buying niche audiences with programmatic deals and private marketplaces.