The tech giants are tightening privacy policies. With Apple’s recent ATT release and Android’s limit on ad tracking, targeting and attribution of mobile ads is getting a lot harder. In the new guide, we’ve prepared practical recommendations for advertisers and app developers who want to keep their ads effective.
- The present and future of in-app advertising: what’s in it for marketers?
- Solutions for in-app user identification: working methods, pros and cons
- Privacy-forward cross-platform tracking. How to target users in line with privacy regulations?
- The evolution of Web, CTV, DOOH, and Audio advertising