[e-book] PDF, 40 pages, 13.2 MB

Targeting in the Age of Privacy

How to identify users in 2021
Targeting in the age of privacy - Admixer eBook
  • What user identification methods currently work in web, mobile, CTV, DOOH, and podcast environments. Pros and cons
  • What will change in identification and targeting in the near future
  • How to identify users after the cancellation of 3rd-party cookies and recent limitations of ad tracking on Apple and Android mobile devices
  • What technologies should be implemented today to prepare for the changes
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