The future without third-party advertising identifiers is coming. In the new guide, we've analyzed what digital ad targeting and attribution options will work in the new era and how publishers and advertisers can prepare for the changes.
- What user identification methods currently work in web, mobile, CTV, DOOH, and podcast environments. Pros and cons
- What will change in identification and targeting in the near future
- How to identify users after the cancellation of 3rd-party cookies and recent limitations of ad tracking on Apple and Android mobile devices
- What technologies should be implemented today to prepare for the changes