[e-book] PDF, 40 pages, 13.2 MB

How to Identify Users Across Websites in 2021 and Beyond

Targeting in the Age of Privacy
Targeting in the age of privacy - Admixer eBook
  • The current state of 1st- and 3rd-party cookies. Browser support and opt-out methods
  • Upcoming changes in user identification and targeting in web advertising
  • User identity alternatives for web advertising: Pros and cons
  • Must-have technologies for advertising in the post-cookie era
  • The future of In-App, CTV, DOOH, and Audio advertising
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