FOR AGENCIES

Agency Tech Stack

A customizable modular solution that allows advertising agencies to create and make revenue from their own adtech ecosystem

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Meet your business goals by combining the modules of an adtech ecosystem

Move the boxes to learn more about the modules

YOUR CRM

Customer relationship management

API

Activate the 1st-party data in ad campaigns

DMP

Enrich your ad campaigns with data to optimize the performance

Direct publishers

Shorten the supply chain. Place ads on sites and apps directly

In-house data management tool

Collect and use data from different sources

API

Exchange 2nd-party data with your in-house tools

DSP

Purchase premium mobile and desktop inventory

Marketplace

Manage and control the ad supply chain

SSP

Get access to 100+ premium supply sources worldwide

In-house reporting tool

Supplement your reports with ad campaign stats

CMP

Create unique interactive ad units of any format in minutes

AdExchange

Connect to top ad exchanges (Google AdX, BidSwitch, Rubicon, etc.)

Move the boxes to learn more about the modules

CRM

Customer relationship management

API

Activate the 1st-party data in ad campaigns

DMP Module

Combine various data sources to get the best outcomes from your advertising activities

1. Collect data
2. Analyze audiences
3. Segment audiences
4. Activate data in ad campaigns
5. Optimize media spend

Direct publishers

Shorten the supply chain. Place ads on sites and apps directly

In-house data management tool

Collect and use data from different sources

API

Exchange 2nd-party data with your in-house tools

DSP

1. Configure, manage, and report on advertising campaigns

various ad formats & devices
access to the global ecosystem of premium supply (direct large-scale Publishers, Ad Exchanges, SSPs and Ad Networks)
all needed targeting options
reporting

2. Amplify the advertising strategy by leveraging data to deliver relevant personalized messaging

3. Use real-time bidding advertising tools and reliable ad server to ensure that message gets delivered to customers at the right time

4. Optimize media buying

Marketplace Module

Connect to supply providers

Set up direct deals with most valued publishers
Connect to external supply (SSPs, Ad Networks, Ad exchanges)

Manage and control ad supply

Group and shape ad inventory (by format, category, quality, device, etc.)
Set price policy
Set and manage priority
Set auction type (1st or 2nd price)
Set private and public deals

Manage data segments

Set up direct connections with data providers
Use audience segments for better ad targeting

SSP Module

Get access to all of the supply sources available in Admixer.SSP

Get access to 100+ top SSPs and Ad Networks (InMobi, Fyber, IronSource, Unity, etc.)
Connect to main Ad Exchanges (Google AdX, BidSwitch, Rubicon, etc.)
Establish a strategic alliance as part of Supply Path Optimization (SPO) to reduce the adtech fees

Ensure more precise targeting with the user data you collect

CMP

1. Create highly engaging ad formats with 100+ templates

Web
In-App
Native
Rich-Media

2. Build dynamic creatives

show the right message at the right time
automatically generate and manage large libraries of creatives
combine creatives and data to tell each customer a powerful story
optimize to get the highest performing creatives

3. Create custom ad formats and templates

Set the ad size and format you need
Upload your creative and get a tag to use in the ad campaign

AdExchange

Connect to top ad exchanges (Google AdX, BidSwitch, Rubicon, etc.)

Supply-Path Optimization (SPO)

Optimize supply paths to reduce the advertising fees

Centralized Buying

Manage media buying of all agencies in group and advertisers in one place

New Revenue Sources

Use data, creatives, and advertising technologies to maximize your revenue

Direct Deals

Set up deals and get direct access to premium Publishers

Agile

Admixer technology is built as an agile modular ecosystem with a list of microservices that can be shaped in different ways to address your business needs

Connectable ecosystem

An open ecosystem that can be freely integrated with in-house and external platforms through API connections to fit into the existing infrastructure

Inventory and Data Supply Control

Group and shape data and inventory in custom packages to address the market requirements and your customer’s needs

Ready-to-Use Solution

The technology comes with premium worldwide inventory and data from top providers

Full-Stack

Get all the necessary ad technology and services within one ecosystem

Trusted Partner of Industry Leaders

ATS provides insightful and helpful tools for audience planning and campaign management, such as the DMP and Marketplace modules that allow us to make inventory buying decisions based on data rather than intuition or prior experience. Also, thanks to the extensive template library, the CMP module dramatically speeds up the preparation of ad creatives.

Agency Tech Stack makes media buying a lot easier. We get a user-friendly interface while our clients – self-service trading desks that streamline all media buying processes. The platform features allow us to transact deals more efficiently. Additionally, we’d like to thank the Customer Success Team that is always here to help. Great job, guys.

Filin IlyaHead of Programmatic, OMD

Admixer has been our reliable partner for years. Their self-service Admixer.ATS is one of the best products on the market. The team has been consistent in building up-to-date tech solutions to meet both clients’ needs and market trends. Keep up the good work!

Want to learn more and see what your Agency Tech Stack can look like?

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