connection to several
on bids and competition
easy setup and
compatible with monetization
via Google Ad Manager
|Website revenues are falling due to technology flaws||Header Bidding - automated auction technology|
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Admixer HB demand sources
Maximize your ad revenue
with multiple demand sources
Website owners who have implemented Admixer HB have significantly increased their eCPM. The amount of additional revenue depends on the previously configured technical infrastructure; however, the increase is at least 15%.
Web-publishing is an industry in transition, yet to grapple with the rise of web-traffic, third-party cookie phase-out, and new advertising priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.
On June 22, during WWDC 2020, Apple announced several privacy-related updates that will take effect later this year. The wave of privacy concerns pressured digital advertising to rethink its approach to the use of 3rd-party identifiers.
The 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G.