For PublishersHeader Bidding

Tech Stack to Connect
Global Monetizers

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Key Features

Connection to several monetizers

Quick installation and configuration

Detailed statistics on bids and competition

Compatible with monetization via Google Ad Manager

No contract signing, instantly test CPM increase

How It Works

Challenge

Website revenues are falling due to technology flaws

Waterfall

Demand Partners

P1 $2.50

P2 $3.10

The system chooses the
first valid bid

P3 $1.50

All other bids are ignored

P4 $3.75

P5 $4.10

P2 $3.10

Served Impression:Demand Partner 2

  • Increasing complexity of the ecosystem prevents effective interaction with multiple partners using html-codes
  • Ad networks that guarantee fill rate may not always offer a good price for impression
  • You have to wait a long time to upload the creative, and manually set the priority of buyers

Solution

Automated auction technology helps receive the highest revenue

HB Wrapper

Wrapper chooses among all bids

Bidders

B1 $3.30

B3 $4.10

B2 $2.50

B4 $3.70

The best bid becomes a GAM bid

Final Google Ad Manager Auction

B3 $4.10

G2 $3.40

G1 $2.25

G3 $3.60

B3 $4.10

Served Impression: Bidder 3

  • Increasing complexity of the ecosystem prevents effective interaction with multiple partners using html-codes
  • Ad networks that guarantee fill rate may not always offer a good price for impression
  • You have to wait a long time to upload the creative, and manually set the priority of buyers
  • Allows you to connect and manage multiple advertisers and receive multiple bids simultaneously
  • Increases competition for an ad space, average CPM and website revenue
  • Reduces the time spent on rendering creatives by excluding unnecessary links from the chain
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Maximize Your Ad Revenue
With Multiple Demand Sources

HB Wrapper

Admixer Adapter

Admixer.DSP

Direct demand from the biggest ad agencies

100+ DSP

Direct integration with market-leading DSPs

HTML Tag

Ability to connect external systems with a code

Our Demand Partners (40+ Companies)

Google Ad Manager

Integration with Google Ad Manager allows connecting to Google Ad Exchange and AdSense demand and setting up line items in a few clicks

External Adapter

Ability to connect any Prebid-compatible partners (adapter is connected by signing a contract between the pub and the company)

Quick Installation

Get access to the HB account

Set up the ad spaces

Add bidders

Generate and insert the code string on the website

Get monthly payouts

Detailed Stats

Demand Sources

Buyer ID, Buyer Name

Bid ID, Bid Name

Revenue

Buyer ID, Buyer Name

Bid ID, Bid Name

Efficiency

Bid Requests

Bid Responses

Average Impressions, CPM

Win Bids

Empty Bids

Auction Lost Bids

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Part of Prebid User ID Module

Admixer provides a sub-adapter for Prebid User ID Module, helping publishers and advertisers to amplify audience segmentation, targeting and measurement during header bidding.

Benefits

  • Increases the value of pubs’ audiences for advertisers
  • Allows publishers to pass Admixer ID with each request
  • Enforces GDPR and consent rules
  • Enables matching audiences with Admixer ID and other ID solutions (Unified ID 2.0, LiveRamp’s IdentityLink, etc.)
  • Enables publishers to integrate with any number of ID solutions

Compatibility with Admixer ID

Admixer ID is a privacy-forward identity solution that lets you track users across different channels and devices without 3rd-party cookies.

Publishers
P1
Pub ID-1 Admixer ID-1
P2
Pub ID-2 Admixer ID-2
P3
Pub ID-3 Admixer ID-3
A1
Admixer ID-1 1st-party client's ID-1
A2
Admixer ID-2 1st-party client's ID-2
A3
Admixer ID-3 1st-party client's ID-3
Admixer ID
Advertisers
A1
Admixer ID-1 1st-party client's ID-1
A2
Admixer ID-2 1st-party client's ID-2
A3
Admixer ID-3 1st-party client's ID-3
P1
Pub ID-1 Admixer ID-1
P2
Pub ID-2 Admixer ID-2
P3
Pub ID-3 Admixer ID-3
CRM, CDP,
etc
Features
  • Out of the box connection with Admixer Header Bidding
  • Cross-device and multichannel tracking
  • Integration with other ID solutions
  • Fraud prevention
  • Support of online and offline data
Benefits
Keeps publishers’ ad revenue after the cancellation of 3rd-party cookies
Increases demand for publishers’ traffic
Enables safe and effective management of user data
Grants access to the unified system for audience segmentation, targeting, and measurement

Website owners who have implemented Admixer HB have significantly increased their eCPM. The amount of additional revenue depends on the previously configured technical infrastructure; however, the increase is at least 15%.

Elena Podshuveit Chief Products Officer

Header Bidding Connection
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