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Save your revenue from advertising and effectively manage user data after the cancellation of 3rd-party cookies
Once 3rd-party cookies are disabled in 2022, all the usual approaches to targeting will stop working, which will affect all adtech players.
Admixer ID is a universal identifier that allows you to track users across different browsers, platforms, and devices without 3rd-party cookies. This solution grants advertisers and publishers a unified system for audience segmentation, targeting, and measuring.
Admixer ID is the link between publishers and advertisers, which allows targeting audiences in line with privacy regulations.
1. If a website has an authorization system, Admixer ID can be integrated into it
2. If there’s no authorization system in place, you can install the Admixer Single Sign-On (SSO) solution, which is compatible with Admixer ID by default
Admixer ID allows you to identify users across all channels and devices
Users give explicit consent for tracking, while all their data is hashed and encrypted
Admixer ID is compatible with 1st-party IDs and unified ID solutions from various vendors
Publishers will increase their revenue by expanding the audience available for targeting
Cross-channel ID verification makes it easy to distinguish a real user from a bot
Local media will be able to compete with large platforms that have their own user identification systems
Admixer provides a sub-adapter for Prebid User ID Module, helping publishers and advertisers to amplify audience segmentation, targeting and measurement during header bidding.
Benefits
Integrations with Admixer products by default:
.Publisher, .Network, .SSP
Integrations with Admixer products by default:
.DSP, .DMP, Agency Tech Stack, In-House AdTech Stack, .SSP
Connection to several monetizers
Quick installation and configuration
Detailed statistics on bids and competition
Compatible with monetization via Google Ad Manager
No contract signing, instantly test CPM increase
Adopting Admixer ID will help website and media owners increase the value of their inventory for advertisers, and will let them compete with data-rich Walled Gardens. This solution will allow web advertisers to conduct cross-channel campaigns, measure, and verify reach without compromising user identity.
Web-publishing is an industry in transition, yet to grapple with the rise of web-traffic, third-party cookie phase-out, and new advertising priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.
On June 22, during WWDC 2020, Apple announced several privacy-related updates that will take effect later this year. The wave of privacy concerns pressured digital advertising to rethink its approach to the use of 3rd-party identifiers.
The 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G.